Many people don't understand why watches of different brands can differ dozens of times on the basis of the same steel shell material, even though they are all timing tools. Where is the price gap between them? Is it just that the cost of the movement can produce such a big disparity?
In fact, the early Omega was actually more brilliant than Rolex. Even though the Omega brand is somewhat lost, they still belong to the same level of watch brands, and they all belong to the tool replica watches positioning. The main cores used by both brands are equally divided in terms of the strength of the movement.
The only advantage of Rolex is that it is endorsed by Hong Kong movies, which is deeply loved by the American people. In recent years, hunger marketing has done extremely well. It is difficult to have a watch brand with annual sales of nearly 1 million pieces, and each style is out of stock for a long time and needs to be queued for booking, and either needs to be tied or sold at a premium.
Most people would think that Rolex is invincible. . This answers the above question. Where is the watch expensive? That is the price tag caused by long-term marketing, which is the so-called brand premium.
Under this circumstance, the brand value of Rolex was instantly opened up by these old and true high-end luxury watch brands. In fact, this is also very easy to understand. Nowadays, wearing a watch is to show one's personal strength replica watches uk, and the positioning of different watch brands is completely different.
Therefore, the actual cost of watches of different brands does not have much difference. The image of brand positioning in people's minds is the most important reason for positioning.